1.General總論 NPDP考試概論 New Product, Service新產品, 新服務 2.Strategy策略 The importance of strategy to product development success產品策略重要性 What is strategy?策略是什麼 Establish the organization ’s direction建立組織與方向 Business and corporate strategy企業與組織策略 Innovation strategy and strategic plan創新策略與計畫 Strategies that support innovation支援創新的策略 3.Market Research1市場調查1 Introduction to market research in product development市場研究介紹 Second vs Primary Market Research次級與初級市場研究 Qualitative vs quantitative methods質化與量化方法 Market research tools市場研究的的工具 4.New Product Process新產品開發流程 Product development as a “risk vs reward” process 產品開發流程是風險與報酬的綜合 Specific product development process and methods各種產品開發流程 Stage-gate IPD Lean PD Agile PD Comparison of product development process產品開發流程間比教 Product development governance產品開發治理 The product Innovation Charter產品創新章程 5.Portfolio Management組合管理 What is a product portfolio產品組合是什麼 The relationship of the portfolio to strategy產品組合跟策略的關係 Selection of new product opportunities新產品機會的選擇 The balanced portfolio平衡的組合 Resource allocation資源的配置 6.Build Business Case建立商業案件 Three Main Components of the Business Case建立商業案件三要素 The Structure of Build Business Case建立商業案件的架構 The Key Blocks in Build Business Case建立商業案件的主要障礙 User Needs and Wants Study 使用者需求分析 Competitive Intelligence 競爭者分析 Workshop: 競爭者分析 Detailed Market Analysis 詳細市場分析 Concept Testing 概念測試 Financial Analysis財務分析 Tools: Financial Analysis 財務分析 Tools: Sales Forecasting 銷售預測戰 Homework: Build Business Case建立商業案件 7.Culture，Organization and Teams文化、組織與團隊 The important of a culture of innovation創新文化的重要性 Management roles with respect to product development產品開發管理者的角色 Strategy策略 Process流程 Organization and Teams組織與團隊 Product產品 Teams- roles and responsible團隊-角色與責任 Matrix structures and the cross-functional team矩陣架構和跨部門團 隊 8.Tools and Metrics工具與尺標 Ideation tools發想工具 Feasibility analysis可行性分析 Financial analysis財務分析 Product concept and design specifications產品概念與設計規格 Product design tools產品設計工具 Project management＆Risk Management專案管理與風險管理 Performance metrics for product management產品尺標 9.Market Research2 Market research tools-Test Market Multivariate market research Other important market research tools: Crowdsourcing & Big Data Market research at specific stages of product development 10.Launch& Post Launch Launch Launch management Post Launch上市後 11.Lifecycle Management Product life cycle Introduction to the product life cycle Managing the product life cycle The impact of the PLC on the product portfolio The critical stage of product introduction Sustainable product Innovation Introduction to sustainable innovation Sustainability related to product development Sustainability tools LCA cases studies and certification
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